Sahand for PRYPCO · New Ventures PM

Bet 01 · Cross-product engine

Mortgage → Blocks cross-sell

Harvests PRYPCO's highest-trust moment. Same CAC, 3-5x LTV per customer, moat no competitor can copy.

If a pre-filled, one-tap Blocks entry fires within 72h of mortgage close, then 15%+ of closers make a first Blocks investment in 30 days, because trust x data-readiness x zero friction is the proven cross-sell setup (Pleo, Wise, Revolut).

Go-to-market

01 Trigger

Mortgage close

CRM event fires within 72h

02 Hook

Celebration

In-app moment + neighbor social proof

03 Convert

1-tap AED 2K

Same bank rail, zero friction

04 Retain

Feeds Bet 02

Rental into tracker, compounds to second buy

North star

Mortgage→Blocks 30d

Graduate

≥15% conv.

Kill

<5% at D60

2-2-2 plan ready 3-5x LTV per customer

Bet 02 · Retention rail

Blocks Portfolio Tracker

Post-investment surface for Blocks. Amplifies the 90% first-exit-window rebuy signal, protects NRR, opens the upsell lane.

If Blocks investors see live portfolio value and next payout weekly, then 90-day repeat-invest lifts 25%+, because visibility of compounding income is the proven retention driver (Fundrise, Stake).

Go-to-market

01 Trigger

Rental payout

Push + WhatsApp alert

02 Hook

Home surface

Portfolio value + next payout countdown

03 Engage

Weekly check-in

Per-property yield + occupancy

04 Convert

Yield nudge

New listing at higher yield

North star

Repeat-invest 90d

Graduate

+25% reinvest

Kill

<10% WAU D60

2-2-2 plan ready Feeds Bet 01

PRYPCO's next 2x is not a feature. It's a portfolio of bets.

Mortgage → Blocks cross-sell

Blocks Portfolio Tracker